After winning a pitch at the municipality of De Fryske Marren, we started a strategy session to further define the course.
In Broek Zuid you buy a plot where your boat is in the backyard; ready to explore the beautiful Frisian lakes. We reflected this in the theme logo, where the ‘e’ visualizes a setting sun in the water. This movement in the letter ‘e’ is also reflected in the further translation to various graphic elements.
The photography reflects the pay-off what is included in the logo: ‘Aanmeren met uitzicht’. In which various couples are looking across the water for the perfect lot. In order to then build their dream home there.
Agency: Puuridee
Anco Drent 