To introduce people from Amsterdam to SNP Natuurreizen, we created the SNP Reisparade (travel parade): group trips where you all but dive into nature.
It’s about time to show people what adventure awaits once they leave the city. That’s why SNP invited Amsterdam to come to the iconic Gashouder. Here they could get inspired during workshops, discover new destinations and get into that vacation vibe with theatre shows and music.
To draw attention to the event we created 3D ‘stunts’ throughout Amsterdam that asked unsuspecting passers-by to attend the event. Because if you look further, you discover more.
Agency: Black Magic Marker (Amsterdam)
Anco Drent 