Grade 8 students are facing an important step, namely their choice of a high school.
At a high school open house, impressions fly around your ears. New teachers, subjects, classes, you name it! Since running around the hallways of your future high school, doing tests, taking a trial class is probably not physically in the cards. When thinking of the campaign we started from a virtual open day where the same impressions literally fly around your ears. This through cheerful and subject-oriented emoticons.
In addition to typography, chosen specifically for this campaign, four campaign images were photographed. In this photography, which has been incorporated into the campaign expressions, the use of colors from the corporate identity and the enthusiasm of children on such an open day come forward strongly. This combination ensures that the expression almost literally comes to life and the energy radiates from it.
Various designs have been developed, such as city displays, online banners, flyers and banners.
Agency: Puuridee
Anco Drent 